AI-Powered Home Service Marketing
< 2 min AI response No long-term lock-in Virginia-based team

Stop losing jobs to competitors who answer first.

78% of buyers choose the first company to respond. Our AI responds to every lead in under 2 minutes — 24/7. Not clicks. Not impressions. Booked jobs.

+340%
Lead increase in 90 days for a Virginia roofing client
< 2 min
AI lead response, every hour of every day
On Deck Marketing

We build complete revenue systems for roofers, HVAC companies, and home service contractors.

🏠 Roofing
❄️ HVAC
🔧 Plumbing
Electrical
🌿 Landscaping
🏗️ General
Organic traffic growth
+312%
Baber Enterprises — 16 months
More phone calls
+186%
Regal Garage Doors
Lower cost per lead
−76%
Regal Garage Doors
AI response time
2 min
24/7 lead follow-up
The real problem
You're not losing to better contractors. You're losing to faster ones.

The contractor who wins the job is rarely the best one — it's the one who answered first. Studies show 78% of buyers choose the first company to respond, and leads are 21x more likely to convert when contacted within 5 minutes. Most contractors are still calling back leads the next morning. Or worse, never.

  • ×Leads going cold while you're on the job site
  • ×Ad spend with no way to track actual ROI
  • ×Invisible on Google Maps when customers search
  • ×Competitors ranking above you on every search
  • ×No follow-up system — leads fall through the cracks
On Deck AI · live
SM
Sarah · 11:47 PM
"Roof leak above the kitchen — can someone come tomorrow?"
AI
On Deck AI · 11:47 PM · 38s later
"Hi Sarah — sorry to hear about the leak. I just booked you for 8:30 AM. Tap to confirm. We'll bring a tarp tonight if you need it."
SM
Sarah · 11:48 PM
"Confirmed. Thank you!!"
Response time 38s
Your competitors are using AI. Are you?
The solution

The On Deck Revenue System.

We don't sell you individual services. We build a complete, AI-powered revenue machine where every piece works together to generate, capture, and convert leads.

See the full system →
01
Speed to lead

AI Speed-to-Lead Engine

Our AI responds to every new lead within 2 minutes — text, email, and call — 24/7. You never lose a lead to a slow response again.

02
SEO · AEO · GEO

Dominate local search

Top of Google Maps, organic results, and AI search engines like ChatGPT and Perplexity. When they search, you show up first.

03
Paid advertising

Precision paid ads

Google and Meta ads built specifically for home service contractors. Every dollar tracked. Every lead attributed.

04
Web design · CRO

Conversion-optimized site

Your website rebuilt as a lead generation machine — not a digital brochure. Built for speed, mobile, and AI search schema.

05
Reputation

Reputation domination

Automated review generation, response management, and reputation monitoring. More 5-star reviews mean more clicks and more jobs.

06
Reporting

Transparent ROI reporting

Monthly reports that show exactly what we did, what it cost, and what it earned. No vanity metrics — just revenue data.

Live now
14 leads handled today
Why AI changes everything

Your marketing works while you sleep.

Traditional agencies set up campaigns and wait. We build AI-powered systems that actively capture and convert leads around the clock — so when a homeowner searches for a roofer at 11 PM, your business responds instantly.

21x
higher conversion when leads are contacted within 5 minutes
78%
of buyers choose the first company to respond to their inquiry
40%
of leads are lost because no one follows up within the first hour
Client results

Real contractors. Real revenue.

See all case studies →
Roofing +340% leads
Virginia Roofing Co.
$280K
New revenue in Q1

Went from 8 leads/month to 35 leads/month. Closed $280,000 in new roofing contracts in their first quarter with us.

HVAC #1 Google Maps
Blue Ridge HVAC
−76%
Cost per lead

Ranked #1 in Google Maps for "HVAC repair" across 3 cities. Reduced cost-per-lead from $180 to $42.

General contracting 3.2× ROAS
Summit Contractors
3.2×
Return on ad spend

Every $1 spent on ads returned $3.20 in tracked revenue. Booked calendar 6 weeks out within 4 months.

Testimonials

What partners say about working with Chris & Sean.

Hear from contractors who've built predictable, scalable revenue with the On Deck system.

Get Started
"

"We've had the pleasure of working with Chris & Sean at On Deck Marketing. These guys are amazing — responsive, helpful, and truly sincere. Since partnering with them, we've seen a significant increase in leads and social media engagement. Their main goal is to help us succeed."

Marcus Reyes
Owner, home service contractor · VA
★ ★ ★ ★ ★
5.0 Google Rating
Investment

What does it cost to dominate your market?

A full-stack marketing team — for less than half the cost of hiring one.

In-house manager $90K+ /yr — salary, benefits, tools
Multiple freelancers $60K+ /yr — SEO + ads + web + social
On Deck full system $36K /yr — starting at $3,000/mo
For $1M–$3M businesses

Growth

$3,000/mo
  • AI Lead Follow-Up System
  • Google Ads Management
  • Local SEO & Map Pack
  • Conversion website
  • Monthly ROI reporting
Get started
For $8M+ businesses

Market Leader

Custom
  • Everything in Dominate
  • Multi-location SEO
  • Custom AI integrations
  • Dedicated account team
  • Weekly reporting
  • Priority support
Contact for pricing

All plans include a 6-month initial commitment. No hidden fees. Cancel after 6 months with 30 days notice.

Lead revenue calculator

How much revenue are you losing every month?

40% of leads are lost because no one follows up in time. Move the sliders to see your true cost of inaction.

$1,000$50,000
5200
5%80%
Revenue lost / month
$14,400
Leads going cold
6
Our AI system recovers an average of 40% of lost leads. At your numbers, that's $5,760/month in recoverable revenue.
Honest transparency

Who this is NOT for.

We are selective about who we partner with. This is not for everyone.

×Contractors looking for a $500/month magic bullet
×Businesses that can't handle 20+ new leads per month
×Owners who want to micromanage every ad and email
×Companies not willing to invest in their own growth
×Businesses outside the home service industry
×Anyone who wants results without a real partnership

If you're still reading, you're probably a fit. We work with serious contractors ready to invest in predictable growth.

Apply to work with us
Common questions

Everything you need to know.

What does On Deck Marketing actually do differently from other agencies?+
We don't sell individual services — we build a complete, AI-powered revenue system. Every piece (speed-to-lead, SEO, ads, reputation, reporting) is designed to work together so you stop paying for activity and start measuring booked jobs.
How much does it cost to work with On Deck Marketing?+
Plans start at $3,000/month for the Growth tier and scale to $5,500/month for Dominate. Market Leader pricing is custom. All plans include a 6-month initial commitment.
How quickly can I expect to see results?+
AI Speed-to-Lead pays off in week one. Paid ads typically start producing booked jobs within 30 days. Local SEO and Map Pack rankings compound over 90–180 days.
Do you work with contractors outside of Virginia?+
Yes. While we're based in Virginia and serve Maryland, North Carolina, and DC locally, we work with home service contractors nationwide.
What industries do you specialize in?+
Roofing, HVAC, plumbing, electrical, landscaping, general contracting, and home remodeling. If your business involves dispatching trucks to homes, we know how to grow it.
Is there a long-term contract?+
All plans include a 6-month initial commitment. After that, you can cancel any time with 30 days notice. No hidden fees, no auto-renew traps.
Take the first step

Your competitors are getting leads right now.

Every day without a system is another day of leads going to the contractor who answered first. Let's build yours.

Free strategy call · No obligation · Results guaranteed or we work for free.